stc group’s Jawwy Launches Improved Digital Experience For Customers, In cooperation with Qeema, solutions, Celfocus, Matrixx, 6D and Kloudville
Riyadh, Foster city, calif., and Lisbon, February 15, 2024 — solutions by stc the project’s prime integrator along with Qeema, a leading ICT solutions provider and system integrator, MATRIXX software, a global leader in 5G and digital monetization solutions, European system integrator Celfocus, 6D Technologies is a technology-driven organization that delivers innovative solutions for telecom, fintech, and enterprises,and Kloudville a cloud-based business support system (BSS) SaaS Software provider today announced the launch of the reinvented digital experience for Jawwy, an all-digital brand from stc Group. Jawwy aims to significantly improve the customer experience, reduce time to market for new services and reduce overall customer costs through its new unified tech stack for lifecycle management.
Using the new Jawwy 2.0 app configured in partnership with MATRIXX and Celfocus, customers can pay off their balance, gift data and minutes to friends, customize or change their plans, instantly receive an eSIM upon order and share plans across devices. MATRIXX’s digital monetization platform supports Jawwy’s flexibility, while Celfocus served as the system integrator and provided its robust microservices solution to enable seamless end-to-end digital customer experience.
“Our technology partners, MATRIXX Software and Celfocus, have been invaluable in helping us bring the new Jawwy platform to life. This new Jawwy platform serves as a beacon for the broader stc digital transformation that’s already underway,” said Ali Alharbi, Head of Jawwy Technology.
Jawwy is a subsidiary of stc Group, a digital transformation engine and the leading digital service provider in Saudi Arabia. stc Group launched Jawwy as a digital-first brand and engaged MATRIXX Software and Celfocus in 2020 to overhaul its tech stack. The new platform represents the largest change to Jawwy’s technological architecture since its launch.
Qeema as system integrator, excelled in Order Management, collaborating with solutions by stc and deploying Ericsson Order Care, aligning with best practices and industry standards to ensure excellence in the program execution and support.
Ahmed Soliman, Qeema’s Chief Commercial Officer, said, “The significant success of this digital transformation initiative can be unequivocally credited to the outstanding collaboration and harmonious partnership among consortium parties solutions by stc, Matrixx, Celfocus, Qeema and every participant. Jawwy demonstrated unwavering commitment, overcoming challenges, and pushing for success. This accomplishment was possible through cooperative efforts and the engagement of the right individuals, exemplifying our resilience, adaptability, and the remarkable results achievable through strategic collaboration and dedication.”
“Mobile customers want more transparency and control over how their plans are managed and what their plans include, and MATRIXX’s digital monetization solution is built to support that in a scalable, flexible way,” said marc price, CTO at MATRIXX.
Kloudville’s catalog-driven fulfilment SaaS platform (EPC/PLM 360) provides Jawwy the ability to future proof product launch and deploy requirements while ensuring continuous achievement of customer-first KPI’s for time-to-market, efficiency, and business empowerment.
"Jawwy's digital-first approach, empowering customers to shape their own experiences, aligned seamlessly with our EPC/PLM 360 solution" remarked Per Borgklint, CEO of Kloudville. "Our catalog-driven fulfillment enables Jawwy to expedite intricate BSS/OSS catalog and product lifecycle management tasks. This is particularly crucial in managing a youth-centric market, where staying ahead of the curve in adopting new solutions is paramount."
While Celfocus developed its robust microservices and hyper personalization solutions to enable seamless end-to-end digital experience and improve time to market for new services.
Mohamed Shatla, Celfocus’s Executive and Business Development Director for Middle East, said, “Our longstanding partnership with Jawwy shows that embracing digital transformation and moving beyond legacy architecture offers benefits not just in customer experience, but the company as a whole.”
6D Technologies drives AI-enhanced customer value management for Jawwy, delivering tailored promotions and campaigns alongside loyalty incentives and gamification strategies.
Manish Chandra, Executive Director and Chief Sales Officer at 6D Technologies, expressed his delight stating, “In response to the demand for ongoing, individualized customer interaction, we are thrilled to announce our partnership with Jawwy. Our proven track record in delivering personalized digital solutions, such as customer value management, ensures that innovation remains a top priority in our collaboration. 6D Technologies is privileged to contribute to this alliance, poised to make a significant impact on Jawwy's future success.”
New Jawwy subscribers will immediately join the new platform, while current subscribers will be migrated over in the coming weeks.
About Qeema
Qeema Consultancy and Technology Services, a leading IT and Telecom Solutions provider, excels in transformative expertise for diverse industries. Navigating partners from Conceptual Planning to Final Delivery, Qeema ensures excellence within set time frames and budgets. With a strategic focus on Digital Transformation, Telecom BSS/OSS, Big Data and Data Management, IoT, and more, Qeema seamlessly supports clients, delivering tailored solutions to meet their unique needs and challenges.
About MATRIXX Software
MATRIXX Software delivers a modern converged charging and digital monetization solution proven at scale. Global operators like Telefónica and Telstra, IoT providers like Tata Communications and network-as-a-service (NaaS) providers like DISH rely on the platform to overcome the limitations of traditional Business Support Systems (BSS). With MATRIXX, service providers can rapidly configure, deploy and monetize personalized, innovative offerings. Its cloud native platform delivers accurate, real-time information that improves customer engagement. MATRIXX enables commercial innovation and real-time customer experiences that drive revenue and growth opportunities across multiple markets.
For more information, please visit www.matrixx.com
About Celfocus
Celfocus is a European high-tech system integrator providing professional services focused on the analytics & cognitive domains. The company helps clients undergo their business evolution, providing technological solutions to extract value from data through digital transformation. Services include Automation and Intelligent Assurance in Autonomous Networks, B2B2X Business Services, Data Monetisation, and Hyper-Personalisation customer experiences.
For more information, please visit www.celfocus.com
About stc group
stc group is the digital transformation engine in the region, offering advanced solutions and driving a role in the digitisation process. The group provides a comprehensive suite of services encompassing digital infrastructure, cloud computing, cybersecurity, Internet of Things (IoT), digital payments, digital media, and digital entertainment. The group comprises 13 subsidiaries across the Kingdom of Saudi Arabia and the Middle and North Africa region and Europe.
For more information, please visit www.stc.com
About 6D Technologies
6D Technologies delivers innovative solutions to CSPs and enterprises for their complete digital transformation initiatives. 6D Technologies has been helping over 150 clients in 80+ countries scale up their business with solutions like Digital BSS, IoT and M2M, AI-powered Customer Value Management and Sales and Distribution platforms, Unified VAS and Networking Solutions, and more
